Belli's creators Annette Rubin and Dr. Jason Rubin were careful to ensure that whoever was to represent their "baby" in other parts of the world had the same passion they did for healthy pregnancies and the miracle of life. When Sally found Belli after searching the world for the best, it was clear that their missions were clearly aligned. Women all over the world could now experience the best specialty skin care.

Sally's years of charity work within the children's and women's hospitals in Australia, nursing new born babies and talking with doctors and midwives gave her a mission. "Along with the longevity and success in business I wanted to somehow make a real difference. What better way then to play a part in protecting life at it's most vulnerable stage and, at the same time, helping women to feel and look fabulous?".

It took 2 years after looking into the effects of chemicals absorbed into the skin to find the best maternity skin care line in the world. Sally discovered Belli and the science of teratology. Alarmed by the fact that so many skin care products contain ingredients that are harmful to unborn babies, she was impressed by the dedication and commitment to education of Belli's creators. "I was shocked to discover how little was known about the effects of skin care products on the developing fetus. Dr. Rubin and Annette have a real commitment to helping raise awareness and have created an amazing product that we are all proud to be associated with".