The esthetician at my spa recommended this product. I haven't had a baby yet-but I did gain a lot of week. (at my last weigh-in I have lost 45 lbs!). Anyway, she told me it was the best way to reduce stretch marks, and it's a doctor developed brand which is important to me. I just started using, so it's too soon to tell, but I love the way it smells and feels!