Annette Rubin
Founder
President

Annette Rubin has 17 years of experience in the cosmetics industry, beginning with executive positions at Estee Lauder Corporation overseeing the Clinique brand. She has also served as the national Clinique-Nordstrom chairperson and worked for May Companies as the assistant fragrance buyer for Famous Barr, LS Ayres and Jones Stores.

While pregnant with her son Jackson, Annette recognized a gap in the beauty industry—there were no medically sound products that specifically addressed the unique skin care concerns of pregnancy. Passionate about meeting this need, she asked her family practitioner husband, Jason Rubin, M.D., to review the published medical literature looking for ingredients which were safest for the growing baby. Together, they combined their knowledge into luxurious products that pamper and comfort the expectant mom.

Belli launched as a company in 2002, and has quickly grown to become the premier pregnancy skin care brand in the United States with expanding international distribution. Annette and Jason are now respected as leading experts in the pregnancy skin care industry.

Recently, Annette found new inspiration for her work with the introduction of Belli Motherhood and the new beloved Belli Baby collection, which features the purest, gentlest formulations for baby's delicate skin.  Her innovative approach to the motherhood/baby category has been profiled in many well-known magazines. Annette is continually motivated by her commitment to women's health and wellness, and volunteers in her off-time with women and children's charities.